The ABC’s of video production


When it comes to producing videos, it is important to remember that your main goal is to get the attention of your potential clients and/or generate views. At the same time, however, you need to remember that there is a proper order when producing videos in order to properly achieve these goals.

When it comes to video production, there are three main stages: pre-production, production, and post-production.

When it comes to video production, there are three main stages: pre-production, production, and post-production.


Pre-production is where you plan the big picture. You figure out what you want your video to look like and how you want it to sound. The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.

The pre-production stage is where you get to decide what type of video you want to make. Do you want it to be a scripted narrative or a documentary? Will it include interviews or just b-roll footage? How long is it going to be? These are all important questions that will help determine what kind of equipment (if any) you need for filming and how much time you’ll have for editing afterwards.


The production phase may be the most exciting part of video production. This is when you get to see your ideas become a reality. You’re finally able to see your product, service, or project come to life.  During this phase, you’ll be setting up all of your audio/lighting/video equipment and conducting interviews with any participants who are going to be featured in your video. You’ll also be recording voiceovers (if they are needed for your project) and capturing b-roll (extra footage that is used to support your story).

After the filming of your video project is complete, it’s time for your video production team to do their magic.


The post-production phase includes your video production team will handling all the in’s and out’s of making your project come to life. So, just sit tight and wait for the magic to happen. This process takes some time and creativity, so don’t expect that it will happen overnight. Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 4-6 weeks unless you’ve discussed another plan with your company. Note: if you are looking for a project with a shorter turnaround time, be sure to mention that to your video team. Many companies have the ability to work within your timeline if you make that clear from the beginning of the project.

Once your video team has created a draft of the video project, it’ll be time for your project point person and key stakeholders to step back into the mix.


Video is a powerful tool not only for businesses to tell their stories, but also to inspire their customers and audiences. The only way to ensure that you get the most out of your video production is to make sure that every stage of your project goes as smoothly and seamlessly as possible. By creating an effective video production process, you can do just that.

If you are in need of video production or have questions about the process, feel free to reach out.  With degrees in video production, business and certification in project management, JLaws Media can help ensure you have everything covered to tell your story. Feel free to reach out HERE.

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